Executive Tech Coach
Startups and SMEs Rarely Fail on Technology. They Fail on Technology Decisions.
I partner with founders and executive teams to align technology strategy, architecture, AI, and execution with business objectives, enabling informed decisions, operational resilience, and sustainable growth.
How I work
I Donât Advise From Slides. I Build From Experience.
Most consultants hand you a deck and disappear. I embed with your team, make the decisions alongside you, and stay accountable for what actually gets built. The value is in execution, not theory, and I donât take an engagement unless Iâm confident I can move the outcome, not just the conversation.
- 15+ years building and scaling engineering teams across startups, SMEs, and enterprises
- Hands-on experience from early-stage founders to organizations of hundreds of engineers
- Built and led engineering organizations from the ground up, not just advised on them
- Strategic thinking paired with hands-on execution, not slides and frameworks
How I think
The principles behind every decision I make with you.
Youâre not hiring my time. Youâre hiring my judgment. Select a principle to see how it shapes the work.
Outcomes matter more than technology.
A system nobody adopts isnât an asset. Itâs expensive complexity. I judge every build by what it changes for the business, and I plan for adoption from the first week, not after launch.
The First Move
Before You Hire an Executive Tech Coach, See the Value First
The right session isnât the most expensive one. Itâs the one that matches where you are. Bring one real decision, risk, or thing thatâs not adding up, and see exactly how I think before you commit to anything.
Start here
Discovery Call
Diagnostic
A focused conversation to understand your situation and determine whether this is the right path.
- Clarity on your situation and the next step, with or without me
First conversation before making a commitment.
Schedule a callSolve one decision
Strategy Session
$400
Bring one specific technology problem or decision. We work through it together across two sessions.
- Clear direction on the decision
- Assumptions pressure tested
- Written summary of the path forward
Founders at a technology crossroads.
Book a sessionOngoing leadership
Technology Advisory Retainer
$3,500 / month
Ongoing CTO level technology leadership for businesses that need continued senior judgment.
- Technology roadmap reviewed monthly
- Direct access for technology decisions, vendor and hiring advice
- Technology and delivery risk watch, continuity of decisions
Businesses needing ongoing technology leadership.
Discuss the Retainer âWant it in writing first? Download the one-page brochure (PDF) â
How an engagement works
What the first 90 days look like.
You should know what youâre getting before you commit. Select a stage to see what happens and what youâll have in hand.
I talk to your leadership and engineering team, and review your architecture, delivery and hiring plans. Iâm looking for the problem behind the problem.
Real Outcomes
What Changes When the Decisions Get Better
I wonât name the companies. Thatâs by design, not an omission. Hereâs the pattern of what shifts once Iâm in the room.
10 weeks
A stalled platform migration shipped in 10 weeks. Sprint slippage cut by half.
- Situation
- A 40-person SaaS company had outgrown the architecture its founding team built. Delivery was slipping every quarter.
- What I did
- I went after the real bottleneck, not the symptom, then rebuilt the roadmap and put clear ownership behind it.
- Outcome
- A stalled platform migration shipped in 10 weeks. Sprint slippage cut by half.
No vanity metrics. Only outcomes that matter. Explore Client Stories â
Where judgment matters most
The decisions I help leaders get right.
Most expensive technology mistakes arenât technical. Theyâre decisions made in the wrong order. Pick a decision to compare the common mistake with how I approach it.
Hiring before the plan exists. The new hire ends up defining your technology strategy by default, based on what they already know.
I settle the direction first, including what to build and what to buy. Then we hire against that plan, so every hire has a clear job to do.
Insights
CTO Leadership Insights You Should Not Miss
Practical thinking on technology strategy, executive decision-making, and engineering leadership.
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Build the Right Tech, in the Right Place, With the Right Team.
If any of this sounds like where you are right now, letâs continue the conversation.